BBA Marketing Management MCQs – Practice Test for Exam Prep

Forecasting and Demand Measurement Multiple Choice Questions with Answers – PDF Download

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Forecasting and Demand Measurement MCQs PDF Download – Prep Test

MCQ 1: In industry, market is affected by marketing expenditures of companies is called:

expansible market
no expansible market
expanding expenditure
limited expenditure

MCQ 2: The maximum number of sales of all the firms in an industry, for a given period of time is called:

total market potential
total production potential
total demand potential
current demand

MCQ 3: The sales forecast is graphically shown, the horizontal axis shows:

raw material cost
production
sales
marketing effort

MCQ 4: The index showing that it is expensive to attract few or more prospects is referred in:

low market penetration index
strict demand
high market penetration index
stretched market penetration index

MCQ 5: The sales goals set for company division or product lines are referred as:

sales quota
production quota
demand potential
marketing expenses quota

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