Targeted Marketing Multiple Choice Questions with Answers – PDF Download

MCQ 1: The narrowly defined consumer group seeking the mix of benefits in a segment is classified as:

1. niche
2. individuals
3. custom group
4. costly customization

MCQ 2: The manufacturer of microscope selling its product to colleges, universities and specific laboratories is an example of:

1. single product concentration
2. mass customization
3. product specialization
4. market specialization

MCQ 3: The strategy which combines the customized marketing with mass customization helps empowering customers, is classified as:

1. customized marketing
2. mass customization
3. customization
4. individual empowerment

MCQ 4: The Company is able to respond customers by customizing market offering on one to one basis is classified as:

1. mass customization
2. individual empowerment
3. super segments
4. customaries

MCQ 5: When the firm concentrates on serving needs of any specific customer group, it is considered as:

1. product specialization
2. market specialization
3. single product concentration
4. mass customization