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The narrowly defined consumer group seeking the mix of benefits in a segment is classified as
The manufacturer of microscope selling its product to colleges, universities and specific laboratories is an example of
The strategy which combines the customized marketing with mass customization helps empowering customers, is classified as
The Company is able to respond customers by customizing market offering on one to one basis is classified as
When the firm concentrates on serving needs of any specific customer group, it is considered as
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