Targeted Marketing MCQ (Multiple Choice Questions) PDF Download

The narrowly defined consumer group seeking the mix of benefits in a segment is classified as

1. niche
2. individuals
3. custom group
4. costly customization

The manufacturer of microscope selling its product to colleges, universities and specific laboratories is an example of

1. single product concentration
2. mass customization
3. product specialization
4. market specialization

The strategy which combines the customized marketing with mass customization helps empowering customers, is classified as

1. customized marketing
2. mass customization
3. customization
4. individual empowerment

The Company is able to respond customers by customizing market offering on one to one basis is classified as

1. mass customization
2. individual empowerment
3. super segments
4. customaries

When the firm concentrates on serving needs of any specific customer group, it is considered as

1. product specialization
2. market specialization
3. single product concentration
4. mass customization