Product Mix Pricing Multiple Choice Questions with Answers – PDF Download

MCQ 1: The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as:

1. by-product pricing
2. optional-feature pricing
3. product line pricing
4. Two-part pricing

MCQ 2: The pricing technique used by sellers while selling individual products in bundles is:

1. optional-feature pricing
2. pure bundling pricing
3. mixed bundling pricing
4. pure bundling pricing

MCQ 3: The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of:

1. product mix pricing
2. line stretching pricing
3. line filling pricing
4. line deepening pricing

MCQ 4: The pricing technique in which variable fee is charged with a fixed fee, are classified as:

1. product line pricing
2. Two-part pricing
3. by-product pricing
4. optional-feature pricing

MCQ 5: The pricing technique is used by sellers that offer their products in the bundles only is classified as:

1. pure bundling pricing
2. mix bundling pricing
3. Two-part bundle pricing
4. optional-feature pricing