Product Mix Pricing MCQ (Multiple Choice Questions) PDF Download

The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as

1. by-product pricing
2. optional-feature pricing
3. product line pricing
4. Two-part pricing

The pricing technique used by sellers while selling individual products in bundles is

1. optional-feature pricing
2. pure bundling pricing
3. mixed bundling pricing
4. pure bundling pricing

The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of

1. product mix pricing
2. line stretching pricing
3. line filling pricing
4. line deepening pricing

The pricing technique in which variable fee is charged with a fixed fee, are classified as

1. product line pricing
2. Two-part pricing
3. by-product pricing
4. optional-feature pricing

The pricing technique is used by sellers that offer their products in the bundles only is classified as

1. pure bundling pricing
2. mix bundling pricing
3. Two-part bundle pricing
4. optional-feature pricing