BBA Marketing Management MCQs - Chapter 14
Product Strategy Setting Multiple Choice Questions (MCQs) PDF Download - 1
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The Product Strategy Setting Multiple Choice Questions (MCQs) with Answers PDF (Product Strategy Setting MCQs PDF e-Book) download Ch. 14-1 to study BBA Marketing Management Course. Practice Product Mix Pricing MCQs, Product Strategy Setting trivia questions and answers PDF for online business and administration degree. The Product Strategy Setting MCQs App Download: BBA Marketing Management Study App [Free] for product line length, services differentiation, co-branding and ingredient branding career test for executive MBA marketing programs.
The MCQ: The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as; "Product Strategy Setting" App Download [Free] with answers: optional-feature pricing, by-product pricing, product line pricing, and two-part pricing for executive MBA marketing programs. Solve Key Psychological Processes Quiz Questions, download Google eBook (Free Sample) for online bachelor's degree in business administration.
Product Strategy Setting MCQ with Answers PDF Download: Quiz 1
The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as
- by-product pricing
- optional-feature pricing
- product line pricing
- Two-part pricing
The pricing technique used by sellers while selling individual products in bundles is
- optional-feature pricing
- pure bundling pricing
- mixed bundling pricing
- pure bundling pricing
The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called
- left-market stretch
- down-market stretch
- up-market stretch
- Two-way stretch
The factors that can help in differentiation of services include
- delivery and installation
- customer training and consultation
- ordering ease
- all of the above
The technique which is not included in co-branding is
- retail co-branding
- wholesale co-branding
- joint-venture co-branding
- multiple-sponsor co-branding
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Principles of Marketing Mock Tests
BBA Marketing Management Practice Questions
Principles of Marketing MCQ with Answers
- Researcher selects sample which is at his most ease is
- Approach of message execution which follows format of style, tone, words and format to execute message of advertising is classified as
- Kind of product mix and marketing mix which appeals large number of buyers is called
- Most successful products are those which are
- Process of assessing objectives, strengths, weaknesses, strategies and reaction patterns of competitors is classified as
Product Strategy Setting MCQ Book Questions
- Products can be differentiated on basis of
- Product returns can be eliminated with better packaging, improved storage and transportation is classified as
- Kind of convenience goods that are purchased by consumers on regular basis are classified as
- In product hierarchy, specific need that causes to seek existence of particular product family is classified as
- Ways in which a company can do product line stretching are