BBA Management Courses

Chapter 14: BBA Marketing Management Exam Tests

BBA Marketing Management MCQs - Chapter 14

Product Strategy Setting Multiple Choice Questions (MCQs) PDF Download - 1

The Product Strategy Setting Multiple Choice Questions (MCQs) with Answers PDF, Product Strategy Setting MCQs PDF Download e-Book Ch. 14-1 to study BBA Marketing Management Course. Practice Product Mix Pricing MCQs, Product Strategy Setting trivia questions and answers PDF for online business and administration degree. The Product Strategy Setting MCQs App Download: Free learning app for product line length, services differentiation, co-branding and ingredient branding career test for executive MBA marketing programs.

The Multiple Choice Question (MCQ Quiz): Product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as; "Product Strategy Setting" App Download (Free) with answers: Optional-feature pricing; By-product pricing; Product line pricing; Two-part pricing; for online business and administration degree. Solve Key Psychological Processes Quiz Questions, download Google eBook (Free Sample) for online bachelor's degree in business administration.

Product Strategy Setting Questions and Answers PDF Download: MCQ Quiz 1

MCQ 1:

The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as

  1. by-product pricing
  2. optional-feature pricing
  3. product line pricing
  4. Two-part pricing
MCQ 2:

The pricing technique used by sellers while selling individual products in bundles is

  1. optional-feature pricing
  2. pure bundling pricing
  3. mixed bundling pricing
  4. pure bundling pricing
MCQ 3:

The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called

  1. left-market stretch
  2. down-market stretch
  3. up-market stretch
  4. Two-way stretch
MCQ 4:

The factors that can help in differentiation of services include

  1. delivery and installation
  2. customer training and consultation
  3. ordering ease
  4. all of the above
MCQ 5:

The technique which is not included in co-branding is

  1. retail co-branding
  2. wholesale co-branding
  3. joint-venture co-branding
  4. multiple-sponsor co-branding

Product Strategy Setting Learning App: Free Download Android & iOS

The App: Product Strategy Setting MCQs App to learn Product Strategy Setting textbook, Marketing Management MCQ App, and Cost Accounting MCQs App. The "Product Strategy Setting MCQs" App to free download Android & iOS Apps includes complete analytics with interactive assessments. Free download App Store & Play Store learning Apps & enjoy 100% functionality with subscriptions!

Product Strategy Setting App (Android & iOS)

Product Strategy Setting App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Management App (iOS & Android)

Cost Accounting App (Android & iOS)

Cost Accounting App (Android & iOS)

Human Resource Management (BBA) App (Android & iOS)

Human Resource Management (BBA) App (iOS & Android)