Customer Equity MCQ (Multiple Choice Questions) PDF Download

The goal of customer relationship management is to produce

1. medium customer equity
2. high customer equity
3. low customer equity
4. equity portfolio

The measurement of current brand position in the previous years is considered as

1. brand audits
2. extract brands
3. bait brands
4. retained brands

The retention spending level and retention rate is influenced for the dimension of customer lifetime value is classified as

1. visualization
2. acquisition
3. add-on spending
4. retention

The retention, acquisition and some add-on spending together makes up

1. customer lifetime value
2. brand lifetime value
3. customer equity value
4. portfolio equity value

The brands used by retailers or distributors to attract large number of customer's are classified as

1. extract brands
2. bait brands
3. retained brands
4. lifetime brands