Product Line Length Notes Questions with Answers PDF Download – Test 67

MCQ 331: The product line stretches in which a Company wants to enter into new high end market to seek higher margins and more growth opportunities is called:

1. left-market stretch
2. down-market stretch
3. up-market stretch
4. Two-way stretch

MCQ 332: The image pricing, location pricing, channel pricing and time pricing are all types of price discrimination of:

1. First degree
2. Second degree
3. Third degree
4. Fourth degree

MCQ 333: The combo sites for product reviews and expert opinions are classified as:

1. marketing intelligence on internet
2. field work
3. marketing management
4. building marketing records

MCQ 334: The categories of services mix and intangible are classified as the example of:

1. pure tangible goods
2. pure services
3. tangible goods with accompanying services
4. major service with minor goods

MCQ 335: The 'operations, sales and services' are the part of firm's value chain:

1. marketing activities
2. financial activities
3. raw materials
4. primary activities