BBA Management Degree Courses

BBA Marketing Management Certification Exam Tests

BBA Marketing Management Practice Test 174

Cultivating Customer Relationships MCQs (Multiple Choice Questions) PDF Download - 174

The Cultivating Customer Relationships Multiple Choice Questions (MCQ) with Answers PDF (Cultivating Customer Relationships MCQs PDF e-Book) download Ch. 8-174 to solve BBA Marketing Management Practice Tests. Study Creating Long-term Loyalty Relationships quiz answers PDF, Cultivating Customer Relationships Multiple Choice Questions (MCQ Quiz) to learn online marketing courses. The Cultivating Customer Relationships MCQs App Download: Free educational app for cultivating customer relationships, marketing research process, stages in buying process, co-branding and ingredient branding, brand strategy test prep for online business management degree programs.

The MCQs: Any occasion on which the brand or product is encountered by end customers is called; "Cultivating Customer Relationships" App (Android, iOS) with answers: Company touch point; Customer touch point; Retailers touch point; Relationship touch point; to learn online marketing courses. Practice Creating Long-term Loyalty Relationships Questions and Answers, Google eBook to download free sample for BA in business administration.

Cultivating Customer Relationships MCQ with Answers PDF Download: Quiz 174

MCQ 866:

Any occasion on which the brand or product is encountered by end customers is called

  1. customer touch point
  2. company touch point
  3. retailers touch point
  4. relationship touch point
MCQ 867:

The external marketing metrics consist of

  1. perceived quality and awareness
  2. customer loyalty and retention
  3. freedom to fall
  4. both A and B
MCQ 868:

The cost reduction approach states that product components can be redesigned without affecting performance is classified as

  1. product value analysis
  2. product performance analysis
  3. product cost analysis
  4. product marketing analysis
MCQ 869:

The special technique of co-branding which builds the brand equity for components or materials containing different branded products is classified as

  1. mix branding
  2. optional branding
  3. ingredient branding
  4. line fill branding
MCQ 870:

The strategy of using company brand name for every product is referred as

  1. house of products
  2. branded house strategy
  3. house of brands
  4. strategy house

BBA Marketing Management Exam Prep Tests

Cultivating Customer Relationships Textbook App: Free Download iOS & Android

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Cultivating Customer Relationships App (Android & iOS)

Cultivating Customer Relationships App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Management App (iOS & Android)

Financial Management App (Android & iOS)

Financial Management App (Android & iOS)

Business Statistics App (Android & iOS)

Business Statistics App (iOS & Android)