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MCQ 31: The duplication of the market leader's product and sells it in black market or through illegal dealers is classified as:

  1. counterfeiter
  2. cloner
  3. imitator
  4. adapter

MCQ 32: In BVA, the measurement of loyalty perceptions and how well brand is respected is classified as:

  1. esteem
  2. perceived esteem
  3. energized esteem
  4. energized similarities

MCQ 33: The people who seek products with functional or practical purposes are considered as:

  1. makers
  2. destroyers
  3. non-makers
  4. non-destroyers

MCQ 34: In industry, market is affected by marketing expenditures of companies is called:

  1. expansible market
  2. no expansible market
  3. expanding expenditure
  4. limited expenditure

MCQ 35: A company can create differentiation for its product with the help of:

  1. channel differentiation
  2. image differentiation
  3. employee differentiation
  4. all of the above

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