Marketing Strategy MCQs with Answers PDF Download – Test 14

MCQ 66: An ability to determine the marketing strategy to affect customer mind-set is considered as:

1. develop multiplier
2. program multiplier
3. market multiplier
4. customer multiplier

MCQ 67: The estimation of total brand value in financial terms are classified as:

1. brand audit
2. brand tracking
3. brand valuation
4. liabilities evaluation

MCQ 68: The specific brand lines supplied to specific retailers are classified as:

1. branded variants
2. product variants
3. sub-brand variants
4. line variants

MCQ 69: Considering the categories of services mix, the air travel with eatable is classified as:

1. tangible goods with accompanying services
2. pure tangible goods
3. pure services
4. major service with minor goods

MCQ 70: A coordinate collection of procedures, data, systems with supporting hardware and software is defined as:

1. marketing decision support system
2. sampling decision support system
3. planning support system
4. marketing support system