BBA Marketing Management MCQs – Practice Test for Exam Prep

Marketing and Customer Value Multiple Choice Questions with Answers – PDF Download

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Marketing and Customer Value MCQs PDF Download – Prep Test

MCQ 1: The first phase of value creation in sequence is:

choosing the value
providing the value
communicating the value
making the superior product

MCQ 2: The organizational division which makes the decision on the amount of available resources is the part of:

corporate level
division level
business unit
decision level

MCQ 3: A tool or process used to create more value for the customer is:

value chain
delivery network
supply chain
value delivery network

MCQ 4: The activities in researching and developing with high quality is the part of:

the customer acquisition process
the new-offering process
the product-sensing process
the fulfill management process

MCQ 5: An instrument for directing and coordinating the whole market effort is called as:

marketing plan
business plan
financial plan
corporate plan

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