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Identifying Market Segments and Targets MCQs App | BBA Marketing Management e-Book PDF Download
BBA Marketing Management Study Guide: Practice Test 1 (Chapter 12)
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According to VALS framework, the consumer's dimension groups having high resources do not include
The young and impulsive people who seek excitement and variety can be the best
The VALS segmentation framework dimension 'consumer motivation' is classified as
The consumer's primary motivation does not include
The people who seek products with functional or practical purposes are considered as
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