BBA Marketing Management MCQs – Practice Test 2 (Chapter 12)

Identifying Market Segments and Targets MCQ with Answers PDF Download – Test 2

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Identifying Market Segments & Targets MCQ – Practice Test 2 PDF Download

MCQ 6: The consumers who buy branded products are classified as:

non-switchers
switchers
non-shifting loyal
shifting loyal

MCQ 7: The narrowly defined consumer group seeking the mix of benefits in a segment is classified as:

niche
individuals
custom group
costly customization

MCQ 8: The manufacturer of microscope selling its product to colleges, universities and specific laboratories is an example of:

single product concentration
mass customization
product specialization
market specialization

MCQ 9: The five forces model of Michael Porter determines the attractiveness in long-run does not include:

threat of new entrants
threat of rivalry
threat of substitute products
opportunity to alliance

MCQ 10: The mature and reflective people motivated by ideals who know the value of responsibility and knowledge are classified as:

thinkers
non-thinkers
motivators
non-motivators

BBA Marketing Management Notes App & e-Book – Identifying Market Segments & Targets Exam Prep

Analyzing Business Markets MCQs

Competitive Dynamics MCQs

Designing and Managing Services MCQs

Creating Long-term Loyalty Relationships MCQs

Creating Brand Equity MCQs

Crafting Brand Positioning MCQs

Integrated Marketing Channels MCQs

Product Strategy Setting MCQs

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