BBA Marketing Management MCQs - Chapter 12
Identifying Market Segments and Targets Quiz Questions & Answers PDF Download - 3
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The Quiz: The process of determining distinct segments profitability on the basis of lifestyles and demographics is classified as; "Identifying Market Segments and Targets" App (iOS, Android) with answers: segment attractiveness, segment identification, solution based segmentation, and need based segmentation to study online certification courses. Study Forecasting & Demand Measurement Quiz Questions, download Amazon eBook (Free Sample) for BA in business administration.
Identifying Market Segments & Targets Exam Questions and Answers PDF Download: Test 3
The process of determining distinct segments profitability on the basis of lifestyles and demographics is classified as
- segment identification
- segment attractiveness
- solution based segmentation
- need based segmentation
The people, who favors stylish products and have limited income are classified as
- strivers
- non-strivers
- non-believers
- believers
The differentiated marketing in comparison of undifferentiated marketing creates
- more total sales
- less total sales
- less total cost
- more total purchases
The process of determining profitability of each segment is classified as
- segment profitability
- segment positioning
- acid test segments
- marketing mix
The marketing strategy in which a firm sells different segments and offers different product is classified as
- individual marketing
- differentiated marketing
- mass marketing
- niche marketing
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Principles of Marketing MCQ with Answers
- Sales of products in introductory stage are recorded by company as
- 'Regent Seven Seas Cruise Line' targets customers seeking elegant ambiance for holidays is example of
- Products that are sold through wide spread distribution network are classified as
- Products that are bought to be used in conduct of business is called
- BlackBerry specific product design with QWERTY keyboard is an example of
Identifying Market Segments & Targets MCQ Book Questions
- Sales of products in introductory stage are recorded by company as
- 'Regent Seven Seas Cruise Line' targets customers seeking elegant ambiance for holidays is example of
- Products that are sold through wide spread distribution network are classified as
- Products that are bought to be used in conduct of business is called
- BlackBerry specific product design with QWERTY keyboard is an example of