Channel Design Decision Multiple Choice Questions with Answers – PDF Download

MCQ 1: The unit numbers permitted by channels for a typical customer in one single purchase is classified as:

1. shopper size
2. lot size
3. spatial size
4. jobber size

MCQ 2: The kind of shoppers who seek stores that are convenient for them and join aspired products group are classified as:

1. service ⁄ quality shoppers
2. price ⁄ value customers
3. affinity customers
4. interactive customers

MCQ 3: The kind of shoppers that care of their spending and buying products wisely are classified as:

1. affinity customers
2. interactive customers
3. service ⁄ quality shoppers
4. price ⁄ value customers

MCQ 4: The service outputs produced by the customers are:

1. lot size
2. spatial convenience
3. waiting and delivery time
4. all of the above

MCQ 5: The level of ease to which it is made easy for the customer's to buy goods is classified as:

1. spatial convenience
2. lot convenience
3. jobber convenience
4. interactive convenience