Marketing Research Process MCQ with Answers PDF Download – Test 56

MCQ 276: The marketing internal sampling metrics consist of:

1. relative employee satisfaction
2. level of customer dissatisfaction
3. active innovation support
4. both A and C

MCQ 277: The level of ease to which it is made easy for the customer's to buy goods is classified as:

1. spatial convenience
2. lot convenience
3. jobber convenience
4. interactive convenience

MCQ 278: The customer is disappointed of the purchase if:

1. performance shorts of expectations
2. performance meets expectations
3. performance exceeds expectation
4. post purchase actions

MCQ 279: The 'market-development strategy' is used to gain market share:

1. current products in new market
2. new products for new markets
3. new products in new market
4. current product in current market

MCQ 280: The unseen messages in ads that are unnoticeable but can affect consumer's buying behavior is called:

1. selective distortion
2. subliminal perception
3. selective retention
4. selective attention