Stages in Buying Process MCQs with Answers PDF Download – Test 58

MCQ 286: The companies join together to gain more discounts on volume purchases are classified as:

1. barter alliances
2. buying markets
3. buying alliances
4. private exchanges

MCQ 287: The technique in which respondents are presented with a picture and to write what they think about the picture is called:

1. thematic appreciation test
2. story appreciation test
3. graphic appreciation test
4. word appreciation test

MCQ 288: The role of people in buying decision consists of:

1. influencer and initiator
2. decider
3. buyer and user
4. all of the above

MCQ 289: The product failure that cause opportunity cost of finding other market offering is classified as:

1. time risk
2. cost risk
3. availability risk
4. choice risk

MCQ 290: In the product mix, the company producing the toothpaste, paper products, detergents and bathing soap bars is classified as:

1. product line consistency
2. product line width
3. product line length
4. product line depth