Brand Dynamics Notes Questions with Answers PDF Download - 59

In brand dynamics, the belief for delivering product performance on consumer's short list is classified as

1. presence
2. brand relevance
3. brand performance
4. advantage

The decision made about the research approaches, data sources and sampling plan is included in

1. research plan development
2. problem definition
3. deciding mission statement
4. reporting of findings

The engineering personnel of the companies have major influences in the selection of

1. product components
2. supplier selection
3. buyer selection
4. trial suppliers

The total length of each product line is divided by number of product lines which is carried by the company to calculate

1. average width of product mix
2. average length of product mix
3. average depth of product mix
4. consistency of product mix

According to expectancy model, the process of altering beliefs about the brand is classified as

1. technical repositioning
2. product repositioning
3. psychological repositioning
4. physiological repositioning