What is Brand Equity Notes Questions with Answers PDF Download – Test 63

MCQ 311: The indicator which determines future value and growth is classified as:

1. brand value
2. brand strength
3. brand awareness
4. brand knowledge

MCQ 312: The third step in the customer's value analysis is:

1. assessing the attributes importance
2. assessing the company's performance
3. monitoring competitor's performance
4. both B and C

MCQ 313: The benefits that customer's views are essential to credible market offering are classified as:

1. competitive points of parity
2. category points of parity
3. desirable points of parity
4. comparative points of difference

MCQ 314: The distribution strategy which leads to limited number of intermediaries is classified as:

1. exclusive distribution
2. descriptive distribution
3. intensive distribution
4. selective distribution

MCQ 315: To create strategy between demand and supply, the peak time efficiency, shared services and increased service participation are strategies of:

1. descriptive side
2. demand side
3. supply side
4. complementary side