Analyzing Macro Environment MCQ (Multiple Choice Questions) PDF Download

The non-significant social and economic marketing activity is called

1. fad
2. fade fashion
3. marketing shade
4. short-term marketing wave

The long-term social and economic changes on a highly large scale is classified as

1. minor trends
2. mega trends
3. special followers
4. introductory products

An analysis of income distribution and person's savings is the part of

1. geographic environment analysis
2. economic environment analysis
3. demographic environment analysis
4. analysis of natural environment

The customer's activity which is often unpredictable and short lived is the best classified as

1. marketing shade
2. short-term marketing wave
3. fad
4. fade

The analysis of society is based on views of ourselves, others and nature is classified as

1. demographic analysis
2. socio cultural environment analysis
3. competitor's analysis
4. natural environment analysis