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The MCQ: Procedure in marketing which consists of enlisting opinion leaders as "brand ambassadors" is called; "Customer Databases & Direct Marketing" App Download [Free] with answers: buzz marketing, leading marketing, and online marketing for online business administration and management degree. Learn Direct and Online Marketing Questions and Answers, Apple iBook to download free chapter for digital marketing certificate online.

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MCQ 41: The procedure in marketing which consists of enlisting opinion leaders as "brand ambassadors" is called:

  1. Leading marketing
  2. buzz marketing
  3. online marketing
  4. none of the above

MCQ 42: The BlackBerry specific product design with QWERTY keyboard is an example of:

  1. product experience
  2. intangible products
  3. tangible product
  4. services

MCQ 43: The Jeep can associated with brand personality trait known as:

  1. ruggedness
  2. competence
  3. sophistication
  4. excitement

MCQ 44: The 'buyer's black box' consists of:

  1. characteristics of buyers
  2. technological factors
  3. the cultural environment
  4. the economic environment

MCQ 45: The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as:

  1. attainable segment
  2. measureable segment
  3. accessible segment
  4. substantial segment

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Customer Databases and Direct Marketing Quiz App (Android & iOS)

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