Principles Of Marketing Practice Test 9
Customer Databases and Direct Marketing Quiz Questions and Answers PDF Download - 9
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Customer Databases & Direct Marketing Questions and Answers PDF Download: MCQ 9
The procedure in marketing which consists of enlisting opinion leaders as "brand ambassadors" is called
- Leading marketing
- buzz marketing
- online marketing
- none of the above
The BlackBerry specific product design with QWERTY keyboard is an example of
- product experience
- intangible products
- tangible product
- services
The Jeep can associated with brand personality trait known as
- ruggedness
- competence
- sophistication
- excitement
The 'buyer's black box' consists of
- characteristics of buyers
- technological factors
- the cultural environment
- the economic environment
The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as
- attainable segment
- measureable segment
- accessible segment
- substantial segment
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Financial Markets Practice Questions
- A swap that is used to evade risk of exchange rate exists because of currency mismatching is classified as
- Rate of return on non-callable bonds is added into value of issuer option to calculate
- Consider call option writing, probability that a buyer would have positive payoff increases with
- If revenue bonds becomes default, bondholders must
- Municipal bonds are securities issued by local and state
Customer Databases & Direct Marketing Practice Tests
- Macro environment includes
- Analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as
- If customer's expectations and products performance matches, customer is
- Targeted promotion by producers and resellers of market offerings is a must for marketing mix of
- Social class who rely on relatives for assistance in trouble times and economic support considered as
Financial Markets Quiz with Answers
Customer Databases & Direct Marketing Quiz Book Questions
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