Personal Selling Process Quiz with Answers PDF Download – Test 17

MCQ 81: According to 'real-win-worth doing' proposition of marketing, checking the fit of product in overall strategy is part of:

1. real
2. win
3. worth doing
4. less worthy

MCQ 82: The social class who rely on relatives for assistance in trouble times and economic support considered as:

1. upper middles
2. working class
3. middle class
4. upper uppers

MCQ 83: The arrangement of vertical management system in which non-dependent firms for production and distribution works together through contracts is classified as:

1. full time VMS
2. contractual VMS
3. administered VMS
4. corporate VMS

MCQ 84: Considering competitive positions, the company which serves small customer segments that remain ignored by other companies in industry is classified as:

1. market follower
2. market niche
3. market challenger
4. market leader

MCQ 85: The marketing channel that involves no intermediaries to made their products available to final buyers is classified as:

1. direct channel
2. indirect channel
3. flexible channel
4. static channel