Personal Selling Process Quiz Questions and Answers PDF Download - 17

According to 'real-win-worth doing' proposition of marketing, checking the fit of product in overall strategy is part of

1. real
2. win
3. worth doing
4. less worthy

The social class who rely on relatives for assistance in trouble times and economic support considered as

1. upper middles
2. working class
3. middle class
4. upper uppers

The arrangement of vertical management system in which non-dependent firms for production and distribution works together through contracts is classified as

1. full time VMS
2. contractual VMS
3. administered VMS
4. corporate VMS

Considering competitive positions, the company which serves small customer segments that remain ignored by other companies in industry is classified as

1. market follower
2. market niche
3. market challenger
4. market leader

The marketing channel that involves no intermediaries to made their products available to final buyers is classified as

1. direct channel
2. indirect channel
3. flexible channel
4. static channel