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Principles Of Marketing Exam Prep MCQs – Mock Test 20

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MCQ 96: The services provided by medical and legal specialists are considered as:

  1. unsought products
  2. shopping products
  3. specialty products
  4. industrial convenient products

MCQ 97: The procedure of displacement of long-established resellers by new intermediaries is classified as:

  1. horizontal mediation
  2. multiple mediation
  3. disintermediation
  4. vertical mediation

MCQ 98: The large societal forces that affects organizations close factors are known as:

  1. Microenvironment
  2. Macro environment
  3. Organizations environment
  4. Market environment

MCQ 99: The situation in which company is making more sales with its existing product is classified as:

  1. Market development
  2. Market penetration
  3. Product development
  4. Diversification

MCQ 100: The global product strategy in which product to be marketed is changed a little to be adapted in foreign market is classified as:

  1. product adaptation
  2. straight product extension
  3. dual adaptation
  4. communication adaptation

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