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Principles Of Marketing MCQs – Mock Test 22

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MCQ 106: The sales promotion tools used to stimulate purchase, motivate salespeople and generate business leads are classified in category of:

  1. event promotion
  2. off deal promotion
  3. trade promotions
  4. business promotions

MCQ 107: According to 'Maslow's hierarchy of needs', the sense and need of belonging is classified as:

  1. physiological needs
  2. social needs
  3. safety needs
  4. esteem needs

MCQ 108: The products that customers buy after comparing suitability of products are classified as:

  1. non-shopping products
  2. shopping products
  3. specialty products
  4. unsought products

MCQ 109: According to sustainable marketing, the major movements includes:

  1. consumerism
  2. seller's extremism
  3. environmentalism
  4. both a and c

MCQ 110: If the fixed cost is $200000, unit sales are 30000 and the variable cost is $8 then the unit cost is:

  1. $14.67
  2. $18.67
  3. $20.67
  4. $25.67

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