Global Product Strategy Multiple Choice Questions with Answers – PDF Download

MCQ 1: Segmentation on the basis of values and attitudes and behavioral patterns is an example of:

1. geographic location
2. cultural factors
3. economic factors
4. political and legal factors

MCQ 2: Targeting affluent customers with luxurious goods is an example of:

1. geographic segmentation
2. income segmentation
3. psychographic segmentation
4. behavioral segmentation

MCQ 3: Segmentation of international markets on the basis of monetary regulations is an example of:

1. geographic location
2. cultural factors
3. economic factors
4. political and legal factors

MCQ 4: Segmentation of international markets on the basis of common languages, religions and customs is example of:

1. geographic location
2. cultural factors
3. economic factors
4. political and legal factors

MCQ 5: In positioning statement, the first thing that must be stated is:

1. target segment
2. market segmentation
3. differentiation
4. positioning