Global Product Strategy MCQ (Multiple Choice Questions) PDF Download

Segmentation on the basis of values and attitudes and behavioral patterns is an example of

1. geographic location
2. cultural factors
3. economic factors
4. political and legal factors

Targeting affluent customers with luxurious goods is an example of

1. geographic segmentation
2. income segmentation
3. psychographic segmentation
4. behavioral segmentation

Segmentation of international markets on the basis of monetary regulations is an example of

1. geographic location
2. cultural factors
3. economic factors
4. political and legal factors

Segmentation of international markets on the basis of common languages, religions and customs is example of

1. geographic location
2. cultural factors
3. economic factors
4. political and legal factors

In positioning statement, the first thing that must be stated is

1. target segment
2. market segmentation
3. differentiation
4. positioning