Principles Of Marketing Competitive Exam MCQs – Mock Test 83

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Managing Marketing Effort MCQs – Mock Test 83 PDF Download

MCQ 411: The company and brand positioning must be stated in:

differentiation
competitive edge statement
positioning statement
points of similarities

MCQ 412: The retail stores such as 7-eleven and stop-n-go are examples of:

outbound stores
inbound stores
intensive stores
convenience stores

MCQ 413: The marketing strategy which does not focus on the difference between the consumer needs is called:

mass marketing
segmented marketing
niche marketing
micromarketing

MCQ 414: The marketing channel that involves one or more intermediaries to made their products available to final buyers is classified as:

flexible channel
static channel
direct channel
indirect channel

MCQ 415: In the 'decline stage of product life cycle' the per customer cost is:

high
low
average
moderate

Principles of Marketing Notes App & eBook – Managing Marketing Effort Competitive Exam

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