Promotion Mix Strategies MCQ with Answers PDF Download – Test 88

MCQ 436: The consumer promotion technique in which customer purchase proof is send to manufacturer which then refunds some part of price is classified as:

1. cash refund
2. coupon
3. sample
4. premium

MCQ 437: The process which involves controlling, implementing and planning the materials and final goods to meet final customer at high profits is classified as:

1. exclusive distribution
2. exclusive dealing
3. physical distribution
4. supply chain management

MCQ 438: The pure tangible good and pure services are two extremes of:

1. market offering
2. exchange of goods
3. ownership
4. logistic channels

MCQ 439: Considering non-personal communication channels, the social networking sites, e-mail and company Websites are considered as:

1. broadcast media
2. display media
3. online media
4. print media

MCQ 440: The kind of advantage gained by offering greater value to customers as compared to competitors is classified as:

1. competitive advantage
2. corporate advantage
3. branding advantage
4. premium advantage