What is a Product Notes Questions with Answers PDF Download - 91

In retailer industry, the stores such as Kohl's and Target are considered as best examples of

1. limited service retailers
2. super retailers
3. full-service retailers
4. self-service retailers

A company's microenvironment, the 'internal publics' consists of

1. workers and managers
2. Stockholders
3. Community organizations
4. Company's lawyers

The pricing strategy used to set prices for products that are optional with the main product bought is called

1. competitive pricing
2. captive product pricing
3. optional product pricing
4. product line pricing

The products that are bought without detailed comparisons are best classified as

1. sought products
2. unsought products
3. less convenient products
4. convenient products

The basing point pricing, uniform delivered pricing, zone pricing and freight absorption pricing are all types of

1. promotional pricing
2. geographical pricing
3. cyclical pricing
4. short term pricing