What is a Product Notes Questions with Answers PDF Download – Test 91

MCQ 451: In retailer industry, the stores such as Kohl's and Target are considered as best examples of:

1. limited service retailers
2. super retailers
3. full-service retailers
4. self-service retailers

MCQ 452: A company's microenvironment, the 'internal publics' consists of:

1. workers and managers
2. Stockholders
3. Community organizations
4. Company's lawyers

MCQ 453: The pricing strategy used to set prices for products that are optional with the main product bought is called:

1. competitive pricing
2. captive product pricing
3. optional product pricing
4. product line pricing

MCQ 454: The products that are bought without detailed comparisons are best classified as:

1. sought products
2. unsought products
3. less convenient products
4. convenient products

MCQ 455: The basing point pricing, uniform delivered pricing, zone pricing and freight absorption pricing are all types of:

1. promotional pricing
2. geographical pricing
3. cyclical pricing
4. short term pricing