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Principles Of Marketing MCQs (BBA Marketing) From Textbook

Principles of Marketing MCQs – Practice Test 1 (Chapter 17)

Products, Services and Brands MCQs with Answers PDF Download – Test 1

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Products, Services & Brands MCQs – Practice Test 1 PDF Download

MCQ 1: The products that are sold through wide spread distribution network are classified as:

  1. convenience products
  2. shopping products
  3. unsought products
  4. sought consumer products

MCQ 2: The 'banking services' and 'hotel services' are examples of:

  1. products
  2. commodities
  3. barter system
  4. offered services

MCQ 3: The product packaging is said to be part of:

  1. actual product
  2. positioning strategy
  3. competitive strategy
  4. value proposition

MCQ 4: The products that are bought to be used in conduct of business is called:

  1. consumer products
  2. industrial products
  3. augmented products
  4. core customer value

MCQ 5: The BlackBerry specific product design with QWERTY keyboard is an example of:

  1. product experience
  2. intangible products
  3. tangible product
  4. services

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