Principles Of Marketing MCQs (BBA Marketing) From Textbook

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Principles of Marketing Certification MCQs – Practice Test 3 (Chapter 17)

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The MCQ: The personal selling technique is frequently used in marketing mix designed for; "Products, Services and Brands Quiz" App (iOS, Android) with answers: specialty industrial products, sought industrial products, shopping consumer products, and augmented products for online marketing classes. Study Market Targeting Quiz Questions, download Google Book (Free Chapter) for online business administration school.

Products, Services & Brands Quiz – Practice Test 3 PDF Download

MCQ: 11

The personal selling technique is frequently used in marketing mix designed for

  1. sought industrial products
  2. specialty industrial products
  3. shopping consumer products
  4. augmented products
MCQ: 12

The products that customers buy after comparing suitability of products are classified as

  1. non-shopping products
  2. shopping products
  3. specialty products
  4. unsought products
MCQ: 13

The industry installations consists of major purchases such as

  1. buildings
  2. fixed equipment
  3. accessory and office equipment
  4. all of above
MCQ: 14

The 'preplanned funeral services' are classified as

  1. unsought services
  2. augmented services
  3. industrial services
  4. specialty products
MCQ: 15

The third step of cost based pricing is to

  1. design a product
  2. determine cost of product
  3. set price based on cost
  4. convince buyer about products value

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