Products, Services and Brands Study App | Principles of Marketing Quiz e-Book PDF
Principles Of Marketing MCQs (BBA Marketing) From Textbook

Principles of Marketing Certification MCQs – Practice Test 3 (Chapter 17)

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Products, Services & Brands Quiz – Practice Test 3 PDF Download

MCQ 11: The personal selling technique is frequently used in marketing mix designed for:

  1. sought industrial products
  2. specialty industrial products
  3. shopping consumer products
  4. augmented products

MCQ 12: The products that customers buy after comparing suitability of products are classified as:

  1. non-shopping products
  2. shopping products
  3. specialty products
  4. unsought products

MCQ 13: The industry installations consists of major purchases such as:

  1. buildings
  2. fixed equipment
  3. accessory and office equipment
  4. all of above

MCQ 14: The 'preplanned funeral services' are classified as:

  1. unsought services
  2. augmented services
  3. industrial services
  4. specialty products

MCQ 15: The third step of cost based pricing is to:

  1. design a product
  2. determine cost of product
  3. set price based on cost
  4. convince buyer about products value

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