Principles of Marketing MCQs - Chapter 17

Products, Services and Brands Quiz Questions & Answers PDF Download - 3

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Products, Services & Brands Exam Questions and Answers PDF Download: Test 3

MCQ: 11

The personal selling technique is frequently used in marketing mix designed for

sought industrial products
specialty industrial products
shopping consumer products
augmented products

MCQ: 12

The products that customers buy after comparing suitability of products are classified as

non-shopping products
shopping products
specialty products
unsought products

MCQ: 13

The industry installations consists of major purchases such as

buildings
fixed equipment
accessory and office equipment
all of above

MCQ: 14

The 'preplanned funeral services' are classified as

unsought services
augmented services
industrial services
specialty products

MCQ: 15

The third step of cost based pricing is to

design a product
determine cost of product
set price based on cost
convince buyer about products value

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