Products, Services and Brands Study App | Principles of Marketing Notes e-Book PDF
Principles Of Marketing MCQs (BBA Marketing) From Textbook

Principles of Marketing Exam MCQs – Practice Test 4 (Chapter 17)

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Products, Services & Brands MCQs – Practice Test 4 PDF Download

MCQ 16: The products such as toffees and candies are examples of:

  1. convenience products
  2. unsought products
  3. shopping products
  4. augmented products

MCQ 17: The consumer products with unique and differentiated characteristics are best classified as:

  1. specialty products
  2. unsought products
  3. convenient products
  4. unsought specialty products

MCQ 18: The products that are low priced and placed at most convenient available places in retail stores are classified as:

  1. specialty products
  2. subspecialty products
  3. convenience products
  4. unsought products

MCQ 19: The companies who are selling life insurances are selling:

  1. sought specialty products
  2. augmented industrial product
  3. unsought shopping products
  4. unsought consumer products

MCQ 20: The classic example of multi-brands is:

  1. Coca-Cola of different flavors
  2. P&G detergents brands as 'Tide, Ivory, Dreft'
  3. Toyota new brand 'Scion'
  4. Kellogg's Special K' snacks and protein waters

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