Principles of Marketing MCQs - Chapter 17
Products, Services and Brands Trivia Questions & Answers PDF Download - 16
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Products, Services & Brands Test Questions and Answers PDF Download: MCQ 16
The Company will face low sales and low markups if company set its prices
- too high
- too low
- too discounted
- none of the above
The managerial approach which focuses on bringing up ideas that helps producing profits as well preserve living environment is called
- seller's adaptation view
- environmental sustainability
- consumer profitability
- customer sustainability
The sustainable marketing principle which states that company invest most of its resources to customer value building is classified as
- innovative marketing
- inbound ⁄ outbound marketing
- consumer oriented marketing
- customer value marketing
The classic examples of pleasing products are
- nutritious high fiber cereals
- insurance products
- ineffective medicines
- junk food and cigarettes
The environmentally and socially sustainable marketing to meet present needs of customers and preserving need fulfillment for future generations is called
- channel view marketing
- adaptation marketing
- sustainable marketing
- executive style marketing
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marketing management MCQ with Answers
- VALS segmentation framework dimension 'consumer motivation' is classified as
- Factors that can help in differentiation of services include
- Organizational division which makes decision on amount of available resources is part of
- Maximum number of sales of all firms in an industry, for a given period of time is called
- Plausible representation of possible future based on assumptions is called
Products, Services & Brands MCQ Book Questions
- Products such as toffees and candies are examples of
- Airliners and home repairers are best classified as
- Retail stores such as Best Buy, Staples and Pet Smart are examples of
- Contractual agreement between wholesaler, service organization and manufacturer according to which business people have rights to own units is classified as
- Retail stores such as Wal-Mart and Target are examples of