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Principles of Marketing Study Guide: Practice Test 1 (Chapter 10)
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The 'limited fit' between customer needs and company's product is shown by
The approach of message execution which follows format of style, tone, words and format to execute message of advertising is classified as
The firm providing marketing services such as assisting different companies in preparing, planning, implementing and evaluating the advertising programs is called
The type of market offerings that customers buy without committing any buying efforts are called
Major environmental forces are
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