Principles of Marketing MCQs – Practice Test 1 (Chapter 2)

Business Markets and Buyer Behavior MCQs with Answers PDF Download – Test 1

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Business Markets & Buyer Behavior MCQs – Practice Test 1 PDF Download

MCQ 1: The generation born before 1964 and after World War II is classified as:

generation X
generation Y
baby boomers
both a and b

MCQ 2: The factors that affect Company's ability to maintain customer relationships are known as:

Marketing environment
Marketing dashboard
Marketing plan
Both a and b

MCQ 3: The most successful products are those which are:

differentiated
solve customer problems
offering customer value proposition
all of above

MCQ 4: Lexus targets customer regardless of the country in which they lived - the "global elite" segment, this is called:

intermarket segmentation
intramarket segmentation
income segmentation
psychographic segmentation

MCQ 5: Top management sets the company's:

Mission
Objectives
Vision
All of above

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