Principles of Marketing MCQs - Chapter 2
Business Markets and Buyer Behavior Multiple Choice Questions (MCQs) PDF Download - 1
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Business Markets & Buyer Behavior MCQ with Answers PDF Download: Quiz 1
The generation born before 1964 and after World War II is classified as
- generation X
- generation Y
- baby boomers
- both a and b
The factors that affect Company's ability to maintain customer relationships are known as
- Marketing environment
- Marketing dashboard
- Marketing plan
- Both a and b
The most successful products are those which are
- differentiated
- solve customer problems
- offering customer value proposition
- all of above
Lexus targets customer regardless of the country in which they lived - the "global elite" segment, this is called
- intermarket segmentation
- intramarket segmentation
- income segmentation
- psychographic segmentation
Top management sets the company's
- Mission
- Objectives
- Vision
- All of above
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- Goods that are frequently and immediately bought by consumer's are classified as
- A coordinate collection of procedures, data, systems with supporting hardware and software is defined as
- Administrator who assists in selection and deselection of purchasing goods and services by screening information about products are
- Way how information taken out from customer's memory or mind is classified as
- All individuals and groups participants that make purchasing decision and share common goals and risks are classified as
Business Markets & Buyer Behavior MCQ Book Questions
- Goods that are frequently and immediately bought by consumer's are classified as
- A coordinate collection of procedures, data, systems with supporting hardware and software is defined as
- Administrator who assists in selection and deselection of purchasing goods and services by screening information about products are
- Way how information taken out from customer's memory or mind is classified as
- All individuals and groups participants that make purchasing decision and share common goals and risks are classified as