Principles of Marketing MCQs - Chapter 2

Business Markets and Buyer Behavior Multiple Choice Questions (MCQ) PDF Download - 2

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Business Markets & Buyer Behavior MCQs with Answers PDF Download: Quiz 2

MCQ 6:

Buying of products by government agencies is classified as

business markets
reseller markets
government markets
international markets

MCQ 7:

The resources such as forests and food are known as

renewable resources
non-renewable resource
Both a and b
none of above

MCQ 8:

The number of competitors in the decline stage of product life cycle are

few
continuously growing
stable but begins declining
declining in number

MCQ 9:

The PLC concept which consists of longest life cycles is classified as

product classes
product forms
branding
product perception

MCQ 10:

The strategy that focuses on smaller segments and attract only few competitors is called

mass marketing
segmented marketing
niche marketing
micromarketing

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