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Principles of Marketing Cerification Guide: Practice Test 3 (Chapter 2)
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The sales in maturity stage of product life cycle are recorded as
The set of distinctive and basic modes of expression is called
The market which is divided on the basis of 'income scale and family size of customers' is an example of
A company's microenvironment, the 'citizen-action publics' consists of
The 'value proposition' is called brands
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