Media Marketing Notes Questions with Answers PDF Download – Test 115

The random samples are drawn from mutually exclusive groups in

1. stratified random sample
2. cluster sample
3. simple random sample
4. convenience sample

In PLC stages, the stage in which the product has rapid market acceptance and profits are likely to increase slightly is called

1. growth stage
2. repetition stage
3. turbulent stage
4. non-turbulent

The products that are usually distributed through fewer stores but with increased customer services is called

1. shopping specialty products
2. less convenient sought products
3. shopping products
4. unsought industrial product

The types of consumer buying behavior are

1. Two types
2. Three types
3. Four types
4. Five types

According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called

1. sales promotion
2. personal selling
3. public relations
4. advertising