Media Marketing Notes Questions with Answers PDF Download – Test 115

MCQ 571: The random samples are drawn from mutually exclusive groups in:

1. stratified random sample
2. cluster sample
3. simple random sample
4. convenience sample

MCQ 572: In PLC stages, the stage in which the product has rapid market acceptance and profits are likely to increase slightly is called:

1. growth stage
2. repetition stage
3. turbulent stage
4. non-turbulent

MCQ 573: The products that are usually distributed through fewer stores but with increased customer services is called:

1. shopping specialty products
2. less convenient sought products
3. shopping products
4. unsought industrial product

MCQ 574: The types of consumer buying behavior are:

1. Two types
2. Three types
3. Four types
4. Five types

MCQ 575: According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called:

1. sales promotion
2. personal selling
3. public relations
4. advertising