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Principles Of Marketing MCQs – Mock Test 114

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MCQ 566: After company has positioned itself, it should take steps to:

  1. communicate the positioning
  2. differentiation
  3. establish distribution channels
  4. none of above

MCQ 567: The division of market as 'baby boomers', 'Generation X' and 'Generation Y' is example of:

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

MCQ 568: The growth share matrix divides SBU's in:

  1. 2 types
  2. 3 types
  3. 4 types
  4. 5 types

MCQ 569: The buying of 'Lamborghini' automobiles by customers willing to travel great distances is an example of:

  1. specialty products
  2. convenience services
  3. augmented products
  4. unsought industrial product

MCQ 570: The less frequently purchased consumer products are called:

  1. shopping products
  2. specialty products
  3. unsought products
  4. sought products

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