Principles of Marketing MCQs – Practice Test for Exam Prep

Managing New-Product Development Multiple Choice Questions with Answers – PDF Download

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The MCQ: Market segmented on the basis of knowledge level of customers regarding such as 'unaware, aware, interested and desirous customers' is included in; "Managing New-Product Development" App Download [Free] with answers: geographic segmentation, demographic segmentation, psychographic segmentation, and behavioral segmentation to study online schools courses. Practice Managing New-Product Development Quiz Questions, download Google e-Book (Free Chapter) for online schools for business management.

Managing New-Product Development MCQs PDF Download – Prep Test

MCQ 1: The market segmented on the basis of knowledge level of customers regarding such as 'unaware, aware, interested and desirous customers' is included in:

geographic segmentation
demographic segmentation
psychographic segmentation
behavioral segmentation

MCQ 2: The market segmentation based on customers race and nationality is an example of:

geographic segmentation
demographic segmentation
psychographic segmentation
behavioral segmentation

MCQ 3: The 'differentiated marketing' is also called:

mass marketing
segmented marketing
concentrated marketing
micromarketing

MCQ 4: After company has positioned itself, it should take steps to:

communicate the positioning
differentiation
establish distribution channels
none of above

MCQ 5: MnM's prepares special ads and packaging of chocolate candies for Christmas, Easter and Halloween is an example of:

geographic segmentation
income segmentation
psychographic segmentation
occasion segmentation

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