Managing New-Product Development MCQ (Multiple Choice Questions) PDF Download

The market segmented on the basis of knowledge level of customers regarding such as 'unaware, aware, interested and desirous customers' is included in

1. geographic segmentation
2. demographic segmentation
3. psychographic segmentation
4. behavioral segmentation

The market segmentation based on customers race and nationality is an example of

1. geographic segmentation
2. demographic segmentation
3. psychographic segmentation
4. behavioral segmentation

The 'differentiated marketing' is also called

1. mass marketing
2. segmented marketing
3. concentrated marketing
4. micromarketing

After company has positioned itself, it should take steps to

1. communicate the positioning
2. differentiation
3. establish distribution channels
4. none of above

MnM's prepares special ads and packaging of chocolate candies for Christmas, Easter and Halloween is an example of

1. geographic segmentation
2. income segmentation
3. psychographic segmentation
4. occasion segmentation