Buyer Decision Processes MCQs with Answers PDF Download – Test 26

MCQ 126: The business buying situation in which the buyer reorders same order again and again on routine basis is:

1. new task
2. modified rebuy
3. straight rebuy
4. solutions selling

MCQ 127: The third step of cost based pricing is to:

1. design a product
2. determine cost of product
3. set price based on cost
4. convince buyer about products value

MCQ 128: The division of market on the basis of separate needs and behaviors is called:

1. market segmentation
2. targeting
3. differentiation
4. positioning

MCQ 129: The market segmented on the basis of 'loyalty status of customers toward brands' is best classified as:

1. geographic segmentation
2. demographic segmentation
3. psychographic segmentation
4. behavioral segmentation

MCQ 130: The type of product development which is systematic, holistic and not compartmentalized is said to be:

1. customer centered product development
2. team based product development
3. systematic product development
4. concentration based development