Buyer Decision Processes MCQs (Multiple Choice Questions) PDF Download - 26

The business buying situation in which the buyer reorders same order again and again on routine basis is

1. new task
2. modified rebuy
3. straight rebuy
4. solutions selling

The third step of cost based pricing is to

1. design a product
2. determine cost of product
3. set price based on cost
4. convince buyer about products value

The division of market on the basis of separate needs and behaviors is called

1. market segmentation
2. targeting
3. differentiation
4. positioning

The market segmented on the basis of 'loyalty status of customers toward brands' is best classified as

1. geographic segmentation
2. demographic segmentation
3. psychographic segmentation
4. behavioral segmentation

The type of product development which is systematic, holistic and not compartmentalized is said to be

1. customer centered product development
2. team based product development
3. systematic product development
4. concentration based development