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Principles Of Marketing MCQs – Mock Test 30

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MCQ 146: Market offering can be combination of:

  1. product & services
  2. Information
  3. Places
  4. All of above

MCQ 147: Considering competitive positions, the company with the largest share in market in its industry is classified as:

  1. market challenger
  2. market leader
  3. market follower
  4. market niche

MCQ 148: The strategy of introducing new product in existing market is classified as:

  1. Market development
  2. Market penetration
  3. Product development
  4. Diversification

MCQ 149: The way of selling goods produced in home country with little modification or no modification into foreign market is classified as:

  1. exporting
  2. importing
  3. joint venturing
  4. licensing

MCQ 150: The personal factors include:

  1. online communities
  2. social class
  3. personality and self-concept
  4. roles and status

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