Principles of Marketing MCQs – Practice Test for Exam Prep

Marketing Strategy and Mix Multiple Choice Questions with Answers – PDF Download

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Marketing Strategy and Mix MCQs PDF Download – Prep Test

MCQ 1: The concept through which the life is brought up in message of advertising strategy in memorable and distinctive way is classified as:

rational concept
reminder concept
creative concept
persuasive concept

MCQ 2: Market offering can be combination of:

product & services
Information
Places
All of above

MCQ 3: The customer driven marketing strategy is another name of:

The selling concept
The marketing concept
The product concept
The societal marketing concept

MCQ 4: The Company wants to nurture, retain and grow its customer of the customer group called:

True friend
Barnacles
Butterflies
Strangers

MCQ 5: The Market consists of:

Potential buyers
Actual buyers
Both a and b
None of the above

Principles Of Marketing MCQs App & e-Book – Marketing Strategy and Mix Practice Tests

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