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Balancing Customer and Competitor Orientations MCQs PDF Download – Prep Test

MCQ 1: A company's microenvironment, the ' customer markets' are of:

  1. 5 types
  2. 4 types
  3. 3 types
  4. 2 types

MCQ 2: The markets in which the market offerings are bought from sellers for reselling purpose are known as:

  1. business markets
  2. reseller markets
  3. government markets
  4. international markets

MCQ 3: In macro environment, the 'pressure groups' and 'government agencies' are part of:

  1. the cultural environment
  2. the demographic environment
  3. the economic environment
  4. the political environment

MCQ 4: A company's microenvironment, the 'general publics' consists of:

  1. minority groups
  2. stockholders
  3. Community organizations
  4. public image

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