Economic Environment Notes Questions with Answers PDF Download – Test 15

MCQ 71: The research on consumer buying behavior answers:

1. what consumers buy
2. why consumers buy
3. where consumers buy
4. all of above

MCQ 72: The approach of message execution which follows format of style, tone, words and format to execute message of advertising is classified as:

1. rational style
2. persuasive style
3. creative style
4. execution style

MCQ 73: The second step of personal selling process after completion of prospecting and qualifying is to:

1. approach
2. presentation and demonstration
3. handling objections
4. pre-approach

MCQ 74: The process of planning, analyzing, controlling and implementing the activities of sales force is classified as:

1. indirect sales management
2. direct sales management
3. sales force management
4. persuasion management

MCQ 75: The targeted promotion by the producers and resellers of market offerings is a must for marketing mix of:

1. sought products
2. unsought products
3. specialty products
4. industrial unsought products