Principles of Marketing MCQs – Practice Test 1 (Chapter 1)

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Analyzing Marketing Environment MCQs – Practice Test 1 PDF Download

MCQ 1: The type of question in questionnaire in which all possible choices are given is:

open ended question
close ended question
Both a and b
none of above

MCQ 2: The first step in marketing process is to:

define research objectives
develop research plan
implement research plan
none of above

MCQ 3: The changes made in the product characteristics such as quality, style and features are called:

modifying marketing mix
modifying raw material schedule
modifying the product
modifying the market

MCQ 4: The 'non-probability sample' includes:

stratified random sample
cluster sample
simple random sample
convenience sample

MCQ 5: The strategy of introducing new product in existing market is classified as:

Market development
Market penetration
Product development
Diversification

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