Principles of Marketing MCQs - Chapter 1
Analyzing Marketing Environment Multiple Choice Questions (MCQs) PDF Download - 1
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Analyzing Marketing Environment MCQ with Answers PDF Download: Quiz 1
The type of question in questionnaire in which all possible choices are given is
- open ended question
- close ended question
- Both a and b
- none of above
The first step in marketing process is to
- define research objectives
- develop research plan
- implement research plan
- none of above
The changes made in the product characteristics such as quality, style and features are called
- modifying marketing mix
- modifying raw material schedule
- modifying the product
- modifying the market
The 'non-probability sample' includes
- stratified random sample
- cluster sample
- simple random sample
- convenience sample
The strategy of introducing new product in existing market is classified as
- Market development
- Market penetration
- Product development
- Diversification
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- Administrator who assists in selection and deselection of purchasing goods and services by screening information about products are
- Way how information taken out from customer's memory or mind is classified as
- All individuals and groups participants that make purchasing decision and share common goals and risks are classified as
- When good opportunities exist outside present business, this is called
- Manufacturer of microscope selling its product to colleges, universities and specific laboratories is an example of
Analyzing Marketing Environment MCQ Book Questions
- Administrator who assists in selection and deselection of purchasing goods and services by screening information about products are
- Way how information taken out from customer's memory or mind is classified as
- All individuals and groups participants that make purchasing decision and share common goals and risks are classified as
- When good opportunities exist outside present business, this is called
- Manufacturer of microscope selling its product to colleges, universities and specific laboratories is an example of