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Analyzing Marketing Environment MCQs with Answers PDF Download: Quiz 2

MCQ: 6

The logistic network which moves finished product from company to resellers and then to end users is classified as

  1. risk averse distribution
  2. reverse distribution
  3. inbound distribution
  4. outbound distribution
MCQ: 7

The research which is used to describe market potential of any market offering is best classified as

  1. casual research
  2. exploratory research
  3. descriptive research
  4. both a and c
MCQ: 8

In marketing strategy, the advertising and personal selling can be referred as

  1. Place
  2. Product
  3. Price
  4. Promotion
MCQ: 9

The 'Family Dollar' is evaluating one location out of many by checking nearby areas conditions is an example

  1. experimental research
  2. ethnographic research
  3. observational research
  4. survey research
MCQ: 10

The arrangement of different market performance measures as a single display to monitor results is classified as

  1. Return on investment
  2. Marketing dashboard
  3. Marketing scorecard
  4. Both a and b

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