Principles of Marketing MCQs - Chapter 1

Analyzing Marketing Environment Multiple Choice Questions (MCQ) PDF Download - 2

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Analyzing Marketing Environment MCQs with Answers PDF Download: Quiz 2

MCQ: 6

The logistic network which moves finished product from company to resellers and then to end users is classified as

risk averse distribution
reverse distribution
inbound distribution
outbound distribution

MCQ: 7

The research which is used to describe market potential of any market offering is best classified as

casual research
exploratory research
descriptive research
both a and c

MCQ: 8

In marketing strategy, the advertising and personal selling can be referred as

Place
Product
Price
Promotion

MCQ: 9

The 'Family Dollar' is evaluating one location out of many by checking nearby areas conditions is an example

experimental research
ethnographic research
observational research
survey research

MCQ: 10

The arrangement of different market performance measures as a single display to monitor results is classified as

Return on investment
Marketing dashboard
Marketing scorecard
Both a and b

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