BBA Marketing Management Practice Test 17
Participants: Business Buying Process Quiz Questions and Answers PDF Download - 17
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Participants: Business Buying Process Questions and Answers PDF Download: MCQ 17
The telephone operators and receptionists who prevent contacts to deciders are classified as
- initiators
- influencers
- buyers
- gatekeepers
The groups that people think to join are classified as
- leader groups
- party groups
- aspiration groups
- associative groups
The sales forecast is graphically shown, the horizontal axis shows
- raw material cost
- production
- sales
- marketing effort
The way how information taken out from customer's memory or mind is classified as
- memory revival
- memory retrieval
- memory encoding
- memory decoding
The comparison of brands attributes and elimination of attributes with minimum acceptable cutoffs by the customer is classified as
- lexicographic heuristics
- eliminating-by-acceptance heuristic
- heuristics
- conjunctive heuristic
BBA Marketing Management Exam Prep Tests
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Marketing Management MCQs eBook Download
Financial Management Practice Questions
- Process in which stockholders transfer right to vote to any other person is classified as
- First step in determining an efficient portfolio is to consider
- Current value of stock in portfolio with current option price $20 is $50, then present value of portfolio would be
- Security present value is $100 and future value is $150 after 10 years and value of 'I = interest rate' will be
- External factors such as expiration of basic patents and industry competition effect
Participants: Business Buying Process Practice Tests
- Hospitals, loan agencies, postal services and schools are examples of services of
- Activities in researching and developing with high quality is part of
- Brand awareness and market share is classified as
- A company's survey to access people's knowledge, preferences and beliefs are classified as
- Considering marketing channel system, strategies used by companies to manage intermediaries are
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