Marketing Research Process Notes Questions with Answers PDF Download – Test 23

MCQ 111: The type of research in which researcher observes customer's databases and catalog purchases is said to be:

1. behavioral research
2. experimental research
3. survey groups
4. focus group

MCQ 112: A company's ability to perform in more than one way, but competitor's cannot match is classified as:

1. comparative advantage
2. competitive advantage
3. announcing advantage
4. relying advantage

MCQ 113: A company's survey to access people's knowledge, preferences and beliefs are classified as:

1. survey research
2. focus group researcher
3. ethnographic research
4. observational research

MCQ 114: The price increasing technique in which company sell goods in a bundle start, included in bundle separately is classified as:

1. reduction of discounts
2. unbundling
3. delayed quotation pricing
4. escalator clauses

MCQ 115: The type of buyer and supplier relationship that are together in operational ways is classified as:

1. operational systems
2. cooperative systems
3. structural commitment
4. structural adaptation