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BBA Marketing Management Practice Test 29

Measuring Brand Equity Quiz Questions and Answers PDF - 29

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Measuring Brand Equity Questions and Answers PDF Download: Quiz 29

MCQ 141:

The market multiplier includes

  1. market dynamics
  2. competitive reactions
  3. channel support
  4. distinctiveness
MCQ 142:

The intermediaries that perform functions of selling goods of different manufacturers are classified as

  1. trade channel
  2. escalator channel
  3. shallow channels
  4. predatory channels
MCQ 143:

The technique that allows company to determine the price which helps in yielding targeted return on investment is classified as

  1. markup pricing
  2. target return pricing
  3. target return costing
  4. markup costing
MCQ 144:

The first step in the procedure of setting the price is to

  1. analyzing prices of competitor's
  2. estimating costs
  3. determining demand
  4. select pricing objective
MCQ 145:

In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as

  1. presence
  2. brand relevance
  3. performance
  4. advantage

BBA Marketing Management Exam Prep Tests

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Measuring Brand Equity App (Android & iOS)

Measuring Brand Equity App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Management App (iOS & Android)

Cost Accounting App (Android & iOS)

Cost Accounting App (Android & iOS)

Business Mathematics App (Android & iOS)

Business Mathematics App (iOS & Android)