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Components of Modern Marketing information System MCQ – Mock Test 28 PDF Download

MCQ 136: The marketing intelligence helps to gather:

  1. data based on real happenings
  2. data based on results
  3. data based on raw materials
  4. data based on sales

MCQ 137: The total number of product items included in the product mix is classified as:

  1. depth of product mix
  2. consistency of product mix
  3. width of product mix
  4. length of product mix

MCQ 138: The sales goals set for company division or product lines are referred as:

  1. sales quota
  2. production quota
  3. demand potential
  4. marketing expenses quota

MCQ 139: The defense which supports possible counterattack of other marketer's is classified as:

  1. counter defense
  2. offensive defense
  3. position defense
  4. flank defense

MCQ 140: The process of managing information about customers to maximize loyalty is said to be:

  1. company relationship management
  2. supplier management
  3. retailer's management
  4. customer relationship management

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