Components of Modern Marketing information System Multiple Choice Questions with Answers – PDF Download

MCQ 1: The marketing intelligence helps to gather:

1. data based on real happenings
2. data based on results
3. data based on raw materials
4. data based on sales

MCQ 2: The system with special equipment, people and methods to gather and analyze information for marketers is called:

1. management information system
2. marketing information system
3. financial information system
4. corporate information system

MCQ 3: The purchase of customer information from outside firms and vendors is classified as:

1. marketing intelligence system
2. market information system
3. market development system
4. market record system

MCQ 4: The combo sites for product reviews and expert opinions are classified as:

1. marketing intelligence on internet
2. field work
3. marketing management
4. building marketing records

MCQ 5: The sources and procedures use to get information about marketing development of every single day are the part of:

1. marketing intelligence system
2. market development system
3. market record system
4. market information system